Dion Lovrecich

Understand the User Journey

Philosophical Snapshot

Awareness > Consideration > Intent (Conversion). Understanding the user journey is paramount. It is the most important facet of a marketing campaign and the key to a successful digital marketing strategy. As a marketing professional each tactic should have a clear objective aligned with a phase of the path to conversion.

Distribution of hours should be relative to the brand, product or service sentiment (i.e. popularity), which will determine the ratio of hours and the channels used for each stage.

Digital marketing is fully accountable and a good marketer knows how to deliver an objective campaign (i.e. data driven).

Track and test everything. Leave nothing to chance.